It’s a popular belief that spring is the best time of the year to put your house on the market.
While the warmer months have a number of perks including sunshine and a clear driveway, restraint yourself from waiting until the snow melts before listing your property.
Why? Well, the chilly season also offers some unique opportunities and you should definitely take advantage of these. Here are a few reasons why you shouldn’t wait.
1. Fewer properties on the market
During the cold season, the inventory of properties on the market is low. This is most probably due to the fact that so many people believe they should wait until spring comes before listing their house. Some sellers even take their property off the market during the colder months thinking that with the holidays and all that snow, buyers won’t be looking for a new home. Well, less properties for sale means less competition. This potentially gives you greater visibility in front of prospect buyers if you’re on the market during the wintertime. Plus, with the shortage of properties available, buyers might keep an open mind in terms of what they are willing to explore. Ultimately, this means you have a great shot at selling your property during the winter.
2. Motivated buyers
The best thing about winter is that if you have buyers coming to visit your property or showing up for an open house on a stormy sunday…trust me, they’re motivated! It takes a lot more motivation to visit a property at -20 with snow boots, a trapper hat and a pair of waterproof mittens. In other words, this means that these buyers are serious and won’t be wasting your time.
3. Homes listed in winter sell faster
This is simple math. Because there are fewer properties on the market, when buyers find the right house, they buy fast! Low inventory, many buyers, no one wants to pass up a great opportunity.
4. Increased web traffic
It’s a known fact amongst real estate experts that home searches on the web increase during the winter months as potential buyers start buckling down searching for homes that pique their interest. Once again, having your property listed this winter could give you substantial visibility in front of prospect buyers.
I hope this list has given you all the motivation you need to list your property on the market right away if you have not done so already! If you have any other questions regarding this topic, please do not hesitate to give me a call. I’ll be happy to guide you through this exciting process.
Until next time!
All my best,