Claudia Lefebvre

Back to School, Back on the Market

Vacations are over, you are finally done with school supplies shopping and the kids are ready to go back to the classrooms. Sounds familiar?

At this time of year, vacationers are returning to their offices and slowly getting their work groove back. Fall season is one of the busiest times of the year for many businesses, and the same is true for real estate. This is why the month of August is perfect to start planning on putting your house on the market or rethinking your sales strategy if you have been on the market for a while…

Here are the key elements you should consider when hiring a real estate broker.

Find a professional that will represent you well

As you are getting ready for one of the most important transactions, it is essential for you to find a real estate expert who will be a great fit for you. Don’t choose based on reputation only… find a professional that you feel at ease dealing with. He or she is going to be very close to you during all the sales process.

Choose someone who knows the neighbourhood inside out

Also, you want to make sure that your realtor knows your neighbourhood thoroughly and is aware of your local area’s unique dynamics such as new properties on the market, houses that just sold, your city’s particular regulations, and pricing strategy for properties similar to yours.

Make sure your agent has good marketing tools

Yes, marketing is a key consideration when comes the time to make your house available on the market. You want your property to be promoted and seen by as many potential buyers as possible. This is why hiring a real estate broker with a sound marketing strategy is essential to ensure the success of your property sale.

Here are some questions to ask your prospect real estate expert in regards to marketing:

  • Which channels will you use to promote our property?
  • What is your digital marketing strategy?
  • Will you host an open house?
  • What means will be taken to guarantee that our house will get the maximum exposure it can get in front of potential buyers?


Each real estate broker’s approach is different. While some offer highly personalized, turnkey services, others have a more one-size fit all approach. Availability is also important, some brokers only work on a part-time basis while others work full-time. Hiring a trustworthy real estate expert, who will handle all aspects of the transaction, from A to Z, even if you are absent, will provide you peace of mind.


To help you make your final decision, ask your prospect real estate broker for references. Call one, two or even three of these references and ask them about their overall experience with the broker.

And that’s it… you are now ready to hire a real estate expert to sale your property.

I hope you found this information helpful.

For more valuable real estate advice, please feel free to contact me and I will gladly provide you with an in-depth evaluation. As an expert real estate broker myself, I offer highly dedicated services to ensure your sales transaction meets your goals and respects your deadlines.

I look forward to connecting with you.
All my best,

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